DALY Identity
Brand Identity
DALY Identity
A corporate visual system designed in 2017 for a 35+ year enterprise IT firm. Eight years later, the identity remains in active use. The most honest test of a brand identity is not how it looks at launch. It is whether the system is still in use nearly a decade later.
Chapter I
THE context
DALY Computers is a 35+ year enterprise IT provider serving over 3,000 public and private sector clients across North America, with technology partnerships including Apple, Microsoft, HP, AWS, and Lenovo.
Chapter II
THE system
I designed a complete visual system spanning logo, color, typography, guidelines, and full application across every corporate touchpoint.
“A brand for an enterprise IT firm should not be the most exciting design in the room. It should be the one the most discerning client trusts.”
I also worked within the channel marketing team, interfacing with those global technology partners and turning product updates into market-ready campaigns for DALY’s enterprise client base.
Chapter III
WHAT I learned
“The brands that look most timeless are usually the ones designed under restraint.”
